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The Small Screen How Television Equips Us to Live in the Information Age

Brian L. Ott, "The Small Screen: How Television Equips Us to Live in the Information Age"
2007 | pages: 217 | ISBN: 140516154X | PDF | 5,1 mb


Television is one of the most important socializing forces in contemporary culture. This book is a cultural history of prime-time television in America during the 1990s.

- Examines changes that took place in programming, such as the rapid adoption of cable, the proliferation of content providers, the development of niche marketing, the introduction of high-definition television, the blurring of traditional genres, and the creation of new formats like reality-based programming

- Argues that television programmes of the 1990s afforded viewers a symbolic resource for negotiating the psychological challenges associated with the shift from the Industrial Age to the Information Age

- Explores the ways in which television provided viewers with tools for coming to terms with their fears about living in the fast-paced , increasingly diverse, information-laden society of the 90s
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Tags: Screen, Television, Equips, Information

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